Privacy Policy

Last updated: April 2026

1. Who We Are

Essentiala Ltd ("Essentiala", "we", "us", "our") is a limited company registered in England and Wales. We are the data controller for personal information collected through this website and our mobile applications. You can reach us at info@essentiala.online.

2. What Data We Collect

  • Contact details you submit through our contact form (name, email, message).
  • Account information when you sign up to one of our apps (e.g. email address).
  • App usage data such as features used, session length and crash reports.
  • Content you create in our apps (e.g. notes uploaded to StudyFlow) for the purpose of generating questions.

3. How We Use Your Data

  • To respond to enquiries you send us.
  • To provide, maintain and improve our apps and services.
  • To analyse aggregated, anonymised usage to improve the user experience.
  • To comply with legal obligations.

4. Third Party Services

We use the following processors to operate our services:

  • Supabase — secure storage of app data.
  • Anthropic API — AI features and question generation.
  • RevenueCat — subscription management.
  • Apple — App Store payments and account services.

5. Data Retention

We keep personal data only for as long as necessary to provide the service or comply with legal obligations. Contact form submissions are kept for up to 24 months. App account data is retained while your account is active and deleted within 30 days of account closure.

6. Your Rights Under UK GDPR

You have the right to access, rectify, erase, restrict or object to processing of your personal data, and the right to data portability. You may also lodge a complaint with the Information Commissioner's Office (ICO).

7. Requesting Data Deletion

To request deletion of your personal data, email info@essentiala.online from the address associated with your account. We will respond within 30 days.

8. Cookies

Our website uses minimal cookies, only what is necessary for the website to function. We do not use third-party advertising or tracking cookies.

9. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page will reflect any changes.